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        <strong>Consequences </strong>
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        Consequences are what results from a given situation. They are divided primarily into reinforcing and punishing consequences. One can easily describe them as (as their names suggest) reinforced or punished behavior. Depending on what situation you are in, a behavior can reinforce or punish. We ‘ll get into a bit more detail to be able to use this knowledge later on.
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    <p>
        A reinforcing contingency can be either of two kinds, positive or negative. It is important to remember that each of these varieties is a consequence that reinforces what we have just done.
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        To help you understand these concepts, we’d like to give an example about a donkey. You could say that there are two ways to get a donkey to move ahead: attracting it with a carrot or whip the donkey&#39;s rump. This is the positive and negative reinforcement in its simplest form. The first example is the donkey going for something it wants, the carrot. The second example is the donkey avoiding getting punished.
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        <strong>Positive reinforcement</strong></p>
    <p>
        For us humans, positive reinforcement could for instance be material things or happy feelings. Positive reinforcement is simply something that we experience as positive. When you perform a certain behavior that is followed by positive reinforcement, the likelihood that you’ll repeat the behavior increases.
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